The benefit of high walls

Advertisers’ ire and publishers’ opinions must stop at the newsroom door.


The integrity of news content in a traditional daily is protected by walls (virtual and/or physical) that surround the newsroom and separate it from the advertising staff and the paper’s opinion writers.

Editorials and columns that appear on the paper’s opinion and op-ed pages may be based on facts reported in news stories, but decisions about which stories the newsroom covers and how it covers them are not influenced by the paper’s editorial stance.

Advertisers may pull their ads from the paper when offended by a negative story about their company or industry, but the newsroom’s editors do not withhold negative stories from publication for fear of their effect on advertising revenue.

Author: TAM

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