Recently, I asked some friends to imagine life without the local daily.
One of them immediately mentioned a benefit I’d forgotten. “What would we do without calendar listings?” she exclaimed. “How would we get the word out?”
If you have a community like ours, it’s full of nonprofit organizations that can’t afford to advertise. Most of them have websites; some actually post news about upcoming events. Even so, their updates are likely to only reach the site’s existing audience.
Enter the local newspaper and its daily or weekly lists of upcoming events. Arts calendars, sports calendars, church calendars — whatever the type of event — the paper gives nonprofits a free way to tell everyone in the community what’s happening. It seems like a small thing, until you imagine life in your community without it.